On choosing business partner

Think about marriage. Chances are you don’t just go up to a random person on the street and ask them to marry you. If you did that, you would probably get slapped. You don’t just get married. More likely, you go on an endless search, a marathon search perhaps. You probably spend time learning about each other. You will collect as much as information before tying the knot.

But when it comes to business partners, decisions are often made way too quickly. You know a potential business partner for twenty-four hours and feel that is adequate to enter into an agreement to run a business together for life. You will literally spend more time with this partner than your spouse, and yet spend so little time to search about him or her. So move slowly and build the trust gradually. And choose your partner.

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