Arguably, the word ‘branding’ is the one of the most extensively used word in business world. I feel it is a very passionless word. Perhaps, the right word is ‘Reputation’. When you build a great Reputation, your customers will continue to do business with you and will refer you to others. They often ready to pay a premium for good Reputation. However, this is something that you cannot manage, you can only try to improve it day after day by making your customers happy when they do business with you.
You can build reputation by showing consistency and quality in delivering service, providing superior products or service, and building strong reference base. Promising something you can’t deliver is a quick way to earn a bad reputation and end your business with that client.
Take Away: Reputation matters. (www.missionmeans.com)